Hey, I’m Azeem

Product Designer with 10 years of experience turning ideas into fully realized products.

Sri Lankan, based in Dubai. Currently working on one of the largest transformation project at Du

I usually describe myself as a designer who focuses on the most overlooked parts of design. Here are few examples of what I do best..

Solving Complex Product Challenges

I helped a team to identify and implement effective solutions and journeys for challenging and edgiest cases, to overcome development roadblocks and deliver projects with unresolved issues.

Product Strategy

Design leadership

Work in progress

Innovating for a Large-Scale Digital Transformation

I’ve worked with one of the largest telco provider in the UAE on a major digital transformation project, helping create innovative solutions for their greenfield project. This involved a complete redesign with new features and updates to enhance their offerings.

Product design

UX/UI

Work in progress

Redesigning the foundation for long-term success

I’ve worked with a team to identify, design and develop a proper strategy to create a social collaboration platform through interactive challenges,

Product Strategy

Design leadership

Redesigning the foundation for long-term success

I’ve worked with a team to identify, design and develop a proper strategy to create a social collaboration platform through interactive challenges,

Product Strategy

Design leadership

From SaaS to EdTech: a pivot that paid Off

When a design agency set out to create their first in-house conceptual product, I helped them identify market needs, prototype an MVP, and successfully handed it off for production.

Product design

Product Strategy

From SaaS to EdTech: a pivot that paid Off

When a design agency set out to create their first in-house conceptual product, I helped them identify market needs, prototype an MVP, and successfully handed it off for production.

Product design

Product Strategy

Transforming tourism with AI: scalable design in action

I helped an R&D team of developers to ideate, design, develop, and scale a comprehensive suite of products. Together, we worked from the ground up to create solutions that helped establish the company as a market leader and pioneer in the tourism industry.

Product design

Design System